400 students interviewed
Context
As part of Kaleidoscope Week, organized for all first-year Master's students at Grenoble INP from October 24 to 28, 2022, we commissioned 75 students to conduct a street interview on campus.
The goal : to understand the eating habits of students who eat at the Crous and their expectations in terms of environmental labeling.
In total, 429 students were interviewed and here are the results obtained.
The study
Initially, we proposed a series of questions relating to their knowledge of food carbon footprint.
One third of students on campus report eating meat or fish every day.
Cost is the most important criterion for students when making food choices.
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51% of respondents do not understand orders of magnitude in terms of
carbon footprint.
50% place beef above lamb in terms of environmental impact
91% of respondents are familiar with the concept of carbon footprint.
Ces réponses nous ont permis de valider certains éléments de notre affichage, comme l'utilisation du terme d'empreinte carbone.
Ces retours nous ont également permis d'être source d'inspiration pour y faire des modifications.
Par exemple, faire le lien entre santé et environnement permet de mieux impacter les convives et l'ajout d'explications complémentaires sur les données affichées est favorable à une meilleure compréhension des enjeux.
We then focused our questions on FoodPrint's environmental labeling service:
60% of students surveyed at the Diderot University Restaurant are impacted by the display of the carbon footprint of dishes.
The majority of students would be impacted by such a display if there were one in their university cafeteria/restaurant.
We find this ratio of 60% among students who do not yet benefit from environmental labeling.
The results
Thanks to this survey, we were able to compile a report with a wealth of qualitative feedback. This impact study also allows us to improve our environmental labeling service to maximize its impact.
A large number of students are ready to change their habits if they are better informed because there is a real need for information regarding the environmental impact of food in the
student community in Grenoble.
Many misconceptions about our diet still need to be debunked (e.g., the impact of lamb versus beef).
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It is necessary to communicate about the link between environmental health and public health for better consideration of signage.